Remember that time in the 1990s when Volkswagen gave you a Trek mountain bike if you bought a car? Here’s one of the original brochures for the 1996 Jetta, as seen on A2resource.com.
Browsing a garage sale, I examined a plastic bag full of watches. It was mostly junky stuff, including a lightweight piece that said “Rolex” on it, but there was also one Casio G-Shock.
Not that I needed another watch, but I had been casually looking at new Casio G-Shocks, which have a reputation for toughness at affordable prices. This one, however, had been sitting in the sun all morning and when I picked it up, the plasticky looking watch felt like it was melting. I ended up paying a dollar for it, the price helped by the fact that the bezel surrounding the watch face cracked in my hand while talking with the seller.Continue reading “G-Shocks, Resin Rot, and Avoiding an Obsession”
Her 1995 performance of Christmas (Baby, Please Come Home) on Late Night with David Letterman.
Sticking with the 90s Volkswagen theme for a bit longer, 1997, in addition to the Trek Bike joint venture, was also the year VW marketing scored with a commercial for the Golf that polished off the early 80s song Da Da Da (full title: Da Da Da, ich lieb’ dich nicht du liebst mich nicht aha aha aha), by the band Trio.
Back in 1996, Volkswagen partnered with Trek bicycles, offering a special VW Jetta Trek edition that came with a Trek mountain bike and a roof rack to put it on. The following year, they also offered a VW Trek Golf. One of those bikes turned up at a charity bike store, and, although I’ve never owned a VW, I picked it up because, as it says on the frame, it’s a Limited Edition.
The 1996 Jetta Trek Limited Edition Sedan started under $16,000 and came with either a five speed manual or four speed automatic. The VW Trek bike came with 21 speeds and custom seat, handgrips, and special graphics: a dude on a multi-colored rocket, orbiting the VW logo, and holding…something?
Details on the bikes are a bit harder to find. The 1996 ones had a steel frame, but this one has an aluminum frame, which may be the 1997 version. The OCLV on the rocket stands for Trek’s patented carbon fiber, but it’s unlikely that there’s any of it on this bike. A few parts had been replaced in the past twenty years, including the saddle (which also would have had that rocket boy logo), but it still has the original VW hand grips.
It’s definitely in better shape than some of the Trek Edition automobiles out there: Junkyard Gem.
Still on the lookout for a Jetta Shepherd edition, though: