Southern Comfort, the whiskey+fruit n’ spices liqueur (I guess?), produced these pamphlets that you could find in your favorite magazine from the 1950s on. This one is probably from the early 1960s and everyone looks like they’re having a grand time.

You may not be a SoCo fan, but it’s more tasteful than most of these toasts.

Someone else who helped sell Southern Comfort in the late Sixties? Janis Joplin, who drank a lot of it. Joplin died of a heroin overdose (possibly compounded by alcohol) in 1970.

Janis Joplin Source: Jim Marshall Photography LLC

Source: The Hagley Museum

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