Source: 1972 Sears Wishbook.
This 1972 set has all the essential/most fun archaeological gear: helicopter, ATV, machete, pick and shovel (the shovel is my pick), and … animal trap (what, is Roy Chapman Andrews coming along, too?). That mummy is not getting away from the Joes. With inflation, this $14.49 set would cost about $90 today – actual G.I. Joes not included.
GI Joe had much more interesting accessories than Barbie.
Barbie did get the cooler cars, though.